TV Advertising and its Effect on Children Essay - 2895 Words

TV Advertising and its Effect on Children Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements. In 1997, the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion (Horovitz 1997). There is obviously a great deal of interest in this subject, many books have been written, and many studies and reports done on the effects of TV advertising on children. In the following paragraphs we will look at some of the reasons why we advertise to children, some different positive and negative effects of TV advertisement on children, how people can cut through the hype of TV ads†¦show more content†¦Children dont just have their parents buy their toys, but they make purchases of their own. Childrens spending has roughly doubled every ten years for the past three decades, and has tripled in the 1990s. Kids ages 4 to 12 spent $2.2 billion in 1968 and $4 .2 billion in 1984. By 1994, the figure climbed to $17.1 billion and by 2002, their spending exceeded $40 billion. Kids direct buying power is expected to exceed $51.8 billion by 2006 (Laws, 2003). No matter how you look at it, advertisers choose children because they are the most easily influenced and will spend their money if they find something interesting. Only Good Things Happen When You Advertise to Kids. There are not many people in the world today that would disagree with the fact that children are our future. Children are the ones that must carry on family traditions, continue to build and develop new public projects, and continue to learn and expand the knowledge of the human race. With that said it is important to understand that children are also future consumers. They are the engines that will drive the economy for the next generation, for advertisers the future is now. Advertising to children has long been a very successful way to build a solid consumer base that will win the minds of children in order to secure a lifetime of consumerShow MoreRelatedThe Correlation Between Television Advertising And Obesity1508 Words   |  7 Pagessignificance of the relationship between Television advertising and obesity. This issue has raised major debates among policy makers, academicians, the public and even marketers themselves. The most commonly used measure of obesity is the Body Mas s Index (BMI) and it is calculated by dividing the weight by the square of individual’s height. 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